Bulldogz: Branding With Bite
Industry
Food & Beverage / Restaurants
Duration
4
weeks
Services
Bulldogz is a bold and daring hamburger brand that blends strength with charisma. Built on warm gray, red, and black tones, its identity reflects a powerful personality — fierce yet inviting. With the bulldog as its symbol, the brand captures both toughness and charm, embodying a new wave of fast-casual dining that is confident, energetic, and unforgettable.
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About the project
Bulldogz wanted to create a brand that stands apart from traditional burger restaurants. Their vision was to build an identity that feels strong, fearless, and memorable, while still welcoming customers with warmth and charisma.
The challenge was to design a brand identity system that communicates both power and approachability, making Bulldogz instantly recognizable in a competitive food & beverage market.
Requirements From Us
The brand needed:
A logo and brand symbol that communicates strength and boldness
A color system that reflects energy, appetite, and charisma
Visual storytelling that resonates with urban, daring audiences
Branding adaptable for restaurants, packaging, merchandise, and campaigns
Approach
We designed a striking brand identity built around the bulldog — a symbol of strength, resilience, and charisma. Using a bold color palette of warm gray, red, and black, we crafted visuals that feel powerful yet approachable.
To extend the identity, we created motion graphics and animations for brand reveals, adding energy and presence to Bulldogz’s launch. The system was applied across digital media, packaging, and marketing materials, ensuring a cohesive and impactful brand rollout.
Project Highlights
Logo Design – A bulldog-inspired identity symbolizing strength and charisma
Bold Color Palette – Warm gray, red, and black for power, energy, and appetite appeal
Motion Branding – Animated brand reveals for impactful launches and campaigns
Brand Storytelling – Visual language that feels daring, urban, and unforgettable
Scalable Identity – Works across digital, packaging, signage, and merchandise
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