FinteqHub: Payment Branding
Industry
Fintech / Payment Solutions
Duration
4
weeks
Services
FinteqHub is a modern payment gateway solutions provider that helps businesses manage transactions with speed, trust, and reliability. Built on the principles of fairness and transparency, FinteqHub represents the next generation of fintech — simple, scalable, and secure.
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About the project
FinteqHub approached us with a clear goal: to create a brand identity that communicates trust, security, and modern innovation. As a fintech company handling payments and financial management, their visual presence needed to inspire confidence and clarity. Their vision was to stand out as a secure and modern payment gateway while appealing to businesses that demand both innovation and stability.
The challenge was to design a system that was professional yet approachable, adaptable across digital platforms, corporate materials, and physical applications that inspires trust while also feeling dynamic and future-ready.
Requirements From Us
FinteqHub needed:
A professional brand identity that builds trust in financial services suitable for fintech and corporate audiences
A visual system that communicates fairness, transparency, and trust
A recognizable logo and brandmark that communicates reliability and innovation
Branding that conveys fairness, scalability, and modern fintech values
Approach
We designed a bold and structured identity system built around a strong logo, a geometric grid, and a consistent visual language. The dominant purple palette communicates stability and innovation, while accents of green highlight fairness, growth, and transparency.
The system was extended across ID cards, uniforms, stationery, packaging, and digital assets, creating a consistent and scalable identity. Every application was designed to reflect clarity, security, and trust, positioning FinteqHub as a reliable partner in financial technology.
To reinforce FinteqHub’s values, we introduced the tagline “Fair and squared”, positioning the brand as transparent, reliable, and structured in its financial solutions.
Project Highlights
Brand Identity – A bold, modern look that reflects trust and innovation in fintech
Logo & Visual System – Bold, geometric design symbolizing trust and structure
Color Palette – Purple dominance for stability; green accents for growth & fairness
Corporate Applications – ID cards, uniforms, stationery, and office branding
Physical Extensions – Packaging, merchandise, and event branding
Digital Readiness – A system designed for websites, fintech apps, and social media
Tagline Integration – “Fair and squared” embedded as a core brand principle
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