Nose: Skate Culture Identity
Industry
Lifestyle / Skateboarding / Streetwear
Duration
5
weeks
Services
NOSE Skateshop is more than just a store — it’s a bold lifestyle brand rooted in skate culture. With an identity that blends urban energy, creativity, and rebellion, NOSE captures the raw spirit of the streets while bringing a polished, modern design system to life across merchandise, digital platforms, and community spaces.
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About the project
Nose approached us with the ambition of creating a distinctive brand identity that would set them apart in the highly competitive fragrance industry. Their vision was to build a brand that feels luxurious, modern, and expressive, appealing to both men and women who see fragrance as part of their personality.
The challenge was to design a brand system that communicates premium quality, individuality, and timeless style, while ensuring flexibility across packaging, marketing, and digital platforms.
Requirements From Us
The brand needed:
A visual identity that captures skate culture’s energy and creativity
Merchandise-ready branding for apparel, cups, boards, and accessories
A digital presence adaptable for website and social media
A design language that balances street style and professional polish
Approach
We created a vibrant and street-inspired identity built on a high-contrast palette of navy, coral, and warm tones. The logo system and graphic elements lean into skateboarding’s raw, rebellious personality while maintaining scalability across packaging, apparel, and digital platforms.
The design was applied to hoodies, hats, tote bags, cups, skateboards, posters, and stationery, creating a cohesive ecosystem that feels both authentic and lifestyle-driven. For digital, we crafted branded website mockups and social templates to carry the same bold identity online.
The outcome was a unified and immersive brand world that positions NOSE as not just a skateshop but a cultural hub for creativity, streetwear, and skateboarding.
Project Highlights
Logo & Visual System – Bold, urban identity inspired by skate culture
Merchandise Design – Hoodies, hats, cups, and skateboards with unified branding
Packaging & Accessories – Retail-ready branding applied to boxes, bags, and lifestyle items
Digital Presence – Branded website and social templates for a consistent online identity
Street Culture Storytelling – A brand that feels raw, rebellious, and community-driven
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