Reserva: Nature in Design
Industry
Plants / Lifestyle / Retail
Duration
3
weeks
Services
Reserva is a sanctuary for nature lovers, dedicated to curating unique and rare plants that bring life and serenity into homes, offices, and personal spaces. With a mission to promote plant health and elevate everyday living, Reserva blends natural beauty with a modern lifestyle.
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About the project
Reserva wanted to position itself as more than a plant shop — they envisioned a brand that celebrates the art of greenery and helps people live healthier, calmer lives through plants. They needed a brand identity that feels premium, modern, and deeply connected to nature.
Our challenge was to create a visual and digital identity that communicates trust, authenticity, and lifestyle value while making Reserva memorable in a growing eco-conscious market.
Requirements From Us
Reserva needed:
A brand identity that communicates care, nature, and lifestyle
Visual storytelling that highlights unique & rare plants
A consistent system across the website, packaging, and media
A look and feel that resonates with nature lovers and plant enthusiasts
Approach
We designed a minimal yet modern brand system rooted in nature-inspired tones and clean typography. The visuals were built to feel calming and trustworthy, reflecting the health and care behind Reserva’s plants.
From logo design and brand guidelines to digital presentation, every touchpoint was crafted to strengthen Reserva’s identity. The website and animations were aligned with this vision, creating a seamless experience that feels both elevating and approachable.
Project Highlights
Brand Identity – A fresh and modern look rooted in nature and plant health
Visual Storytelling – Colors, typography, and design that reflect serenity & growth
Website Alignment – Brand identity seamlessly integrated into digital presence
Lifestyle Positioning – Designed to appeal to plant lovers and eco-conscious audiences
Unified Experience– Consistent branding across online and offline touchpoints
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